Mobile Apps are now available in Portugal

Hi everyone,

As you know we have been working on the iPhone and Android versions for a while. Although they have been available for our beta users for some time now, today they become available to everyone in Portugal. For now we will keep it like that. This means you can start earning points TODAY!

We also appreciate “Wishes”, which is a functionality in our app that allows you to choose the places you would like to earn points with Mobitto. Having that said, download the app and let us know what you think.



Please bear with us if you find any bug :) We will do our best to correct them.

Mobitto Stickers for Businesses

Hi everyone,

It’s been a while since we write in here. However that was for a good reason.. We are preparing our launch! In the meantime we would like you to help us identify which is the nicest sticker a merchant could have on their doors. For now we have 2 options but we are open for suggestions. Although it’s in Portuguese, we are mostly interested in the “Look & Feel” aspect.

A – The round option

Sticker A

B – The pin option

Sticker B

What do you think? What would you change? What do you like? Feel free to give your opinion.

Mobile 2012: Year in Review

Mobile 2012: Year in Review

Disclaimer: This is a guest post by João Daniel Araújo. The opinions reflected on this blog post are my own and not of my employer, Google. I’d love to hear your thoughts about it – reach out via  Email or Twitter.

2012 was a great year for mobile. People started to see smartphones and tablets as  devices that everyone can have. Companies started to ask HOW to do mobile, not WHY do mobile. In every single perspective, mobile evolved considerably, and 2013 will be even more impressive. What makes it unique is that it is a technology that is improving the lives of millions of people, and has many areas to develop still. I’ve grouped 5 of the key areas that shaped mobile in 2012 – People / Demographics, Content / Apps, Operating Systems, Devices, Carriers / Networks and Advertising – and what I think will determine the trends for this year.

1 – People / Demographics

Key Stat: More than half of the population in the US own a smartphone

Having a smartphone or a tablet is not considered a luxury anymore. From 100$ smartphones to a 20$ tablet (even Apple slashed its profit margins on the new iPhone 5 and the iPad Mini), there are plenty of options that will fit any wallet. Not only the spectrum of prices has widened considerably, but also the use people have for their mobile devices has changed.

Apart from the initial email checking, news reading and (surprisingly) contacting people, smartphones are now used to measure many body signals, or control your home. This year, however, might be the year of the biggest money-making activity of all – corporate use of smartphones.


2 – Operating Systems

Key Stat: Android has 72% market share, iOS has 75% dev revenue share

Although the battle between the Android and iOS keeps raising the bar each launch, I think that the biggest innovations in smartphones might come from the new and ambitious operating systems that were launched in 2012, Firefox OS and Ubuntu for Android. I don’t think that they’ll be competing with the two behemoths, but they might find a decent niche to play and innovate.

A quick word for Windows Mobile - disappointing. Microsoft might have been the only one that could challenge Apple and Google (plus having a brand like Nokia taking care of the hardware), but the lack of game-changing features failed to impress the public. So much so that Nokia’s own Asha phones are outselling Windows’ Lumia devices more than 2 to 1.

Blackberry had a slow year. 2013 might mark their comeback with Blackberry 10 aimed for 30th of January for the corporate world. This is an area that nobody is owning at present, and Blackberry was no.1 before – do you think they can make it?


3 – Content / Apps

Key Stat: iOS has 700,000 apps to download. Android? Another 700,000.

With all this proliferation of devices, it’s no wonder that the content available for smartphones as multiplied massively and is getting better and smarter (specially for Android devices, they’re also getting prettier!).

New applications are trying to take full advantage of the new capabilities of the smartphones – and this is not only for games. Mobile devices have a plethora of sensors that are being smartly used by many app developers, like… Nike.

I would highlight one specific example that I think has loads of potential - Project Niantic. Niantic is a game developed by Google that uses augmented reality, check ins, and puts half of the world fighting against each other. This is the first mobile-only game that forces you to interact with the places around you at a massive scale. Let’s see other great examples in 2013 of what mobile is capable of!


4 – Devices

Key Stat: “Phablets” and stylus pens. Once an insult, now selling millions.

We seem to hear about new mobile devices coming out everyday (specially if you count rumors as well!). The truth is, as we’ve discussed previously, there are more and more people using smartphones with different needs and requesting different devices. Android alone is seeing 1.3 million activations a day.

The smartphone’s screen is getting bigger (even Apple’s iPhone 5), and tablets are getting smaller. Right at the end of the year, we’ve seen the launch of many Windows’ based devices that are a fully fledged laptop and a tablet as well. Ubuntu OS will allow you to dock your phone and have a complete Desktop OS running from your phone. The barriers between what is a desktop, a laptop, a smartphone and a tablet are disappearing, and the only way to distinguish among them in the future might be if they have a SIM card or not.


5 – Mobile Advertising

Key Stat: Mobile Ad spend doubled in the US to $6.4 billion

At last, my home turf! Mobile advertising not only had an incredible year in 2012, it also has an outstanding potential going forward. The bad news is that we are still developing the tools to manage such a different medium and learning about the cross-shopping activities that happen on a mobile device. The good news is it really, really works.

It works because mobile offers the opportunity to reach consumers at the moments that matter, as they are always connected. If brands are clever enough to tell a compelling story at the right time, it can be very effective. This is important not only when you’re search for restaurants in your city, but also for longer buying processes like buying a car. With 55% of smartphone owners now doing price comparisons in store and 96% of  people saying they encountered sites that were clearly not designed for mobile, how can companies adapt to this new world?

The way you can interact with brands on a phone is phenomenal. When you’re on your desktop device, you probably have 10 tabs opened with sound and video playing. On your mobile, you’re 100% focused on one single activity – if that activity is interacting with a brand.. that’s invaluable.

Nobody predicted that mobile would grow so fast since it’s inception, arguably with the first iPhone. Today, it’s difficult to imagine our lives without them as they improve it by letting us work, communicate, learn and be entertained everywhere, at every time.

And you, what surprised you the most in 2012 on mobile?

João Daniel Araújo

João Daniel Araújo is an Industry Analyst at Google UK, where he focuses on studying the digital trends affecting the Automotive industry on desktop, mobile, social and video advertising. You can find more details about him on his Linkedin profile.

Calling “Jedi” Ambassadors for closed beta

Hi everyone,

The waiting time is over (at least for some of you).. Now you can join “The Force”. Starting next week, we will be sending the first invites that will give you exclusive access to our closed beta group. Over the last couple of months we have been fine tuning the concept and now it is time to bring it to life. Some of the features will not be fully enabled but the basics are. That’s right.. get ready to build your own loyalty club!

Mobitto App Screenshots

All you need to do is drop us an e-mail at Please mention where you are located and which mobile device you currently own. This will allow us to send you the right instructions on how to proceed next. If you happen to have a friend that love this kind of stuff make sure you mention us to her/him. The more people write us from the same location, the higher the chances of getting an invite.

“May the force be with you…”  –  Obi-Wan Kenobi

The real truth about Brand Ambassadors

The real truth about Brand Ambassadors

As you probably seen, 2 weeks ago we’ve announced our brand ambassador. Yes, Cristiano Ronaldo himself! After the news broke we’ve had a lot of feedback. Most of it was positive, but there were obviously people that thought otherwise. In that sense, we decided to write this post to clarify a few issues around this topic. Here is what you will be reading about:

  • What is a Brand Ambassador?
  • What can they do for you?
  • Do brands & businesses need them?
  • Why do some people disagree with such strategy?

And probably the most interesting, why did we do it. Please don’t ask us how, the important thing is that with Mobitto you will be able to get one for your business as well.

What is a Brand Ambassador?

According to Wikipedia, “a brand ambassador is a marketing term for a person employed by a company to promote its products or services within the activity known as branding. The brand ambassador is meant to embody the corporate image in appearance, demeanor, values and ethics”. For Mobitto however, the definition is a bit different. Here’s how we see it:

“A brand ambassador or advocate is someone  who is engaged into active promotion of a brand or a product without being paid to do so. They do it because of their positive experience with the brand. These are usually loyal customers that actually bring value / revenue (directly or indirectly) to the businesses they like.”

What can they do for you?

The best way to show this is by giving concrete examples of what ambassadors usually do for your business:

  • Go to your venue more often that the average customer
  • Spend more money because they like the experience / product / service
  • Talk to their friends, promote or recommend  your business for you
  • Actually bring their friends to experience your brand in first hand
  • Provide free feedback or suggestions for improvement
  • Tolerate some problems that you might encounter sporadically
  • Defend you when your brand is being “attacked” by some trolls
  • Spread the word across social networks just because they love you!

The list could go on but these are pretty common examples of what you might get.

Do brands & businesses need them?

Of course. Why would a brand ignore such an asset? In fact, it is proven that word-of-mouth is the most cost effective way of advertising and marketing your business. And again, brand ambassadors are the ones that do it on a daily basis. It is however important to understand that sometimes, brand ambassadors can also be sponsored. In fact, when we are talking about celebrities the game might change a little bit. In this case, it is important that there is a clear alignment with the celebrity personality and values, otherwise people might get the wrong impression and the final result could be counterproductive.

Why do some people disagree with such strategy?

This usually happens when we are talking about celebrities (as explained above). In other cases, it might be simply because there is no real strategy behind  such relationship. What do you think would happen if someone with bad reputation starts to promote your business? You would probably start getting customers that do not match your target audience. In a first analysis, it would not harm your business as it would drive (at least temporarily) more sales & engagement (these are the good things), but in the long run it could create conflits with existing loyal customers. That is why brand ambassadors should be wisely chosen (when sponsored) and highly crafted when attracted organically.

And here is the interesting part…

By applying a set of gamification and social techniques, we have come up with a solution that allows brands and businesses like you, to interact, engage and reward your most loyal users all at once, on a daily basis. In short, within our mobile lifestyle app, we automate the process of turning every user into a possible brand ambassador simply by providing the right incentives to buy, share and recommend the things they like the most.

Having that said, don’t you think it’s time to get you a brand ambassador?


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